Kanye West – Mercy
Continuity editing is used throughout the video whilst the camera is panning from left to right, giving the illusion of a large, never ending room.
I like the concept of this and believe it is an interesting way to film. I also believe this technique will work well with both upbeat and slow tempo music. The artists are performing to the audience as in many generic music videos. However, with this special filming technique, the video is made to be interesting and enjoyable to watch.
Taylor Swift – We are never ever getting back together
A split screen is used in this video to portray a phone call. This is a quirky way to tell the story line in which the lyrics are telling us. Continuity editing is also used in this video. However, different rooms and scenarios are set out, keeping the video upbeat. This fits in perfectly with the genre of the song.
I like the idea of a split screen as it allows a different transaction from one scene to the next. I think we could use this idea in our own music video
A split screen is used in this video to portray a phone call. This is a quirky way to tell the story line in which the lyrics are telling us. Continuity editing is also used in this video. However, different rooms and scenarios are set out, keeping the video upbeat. This fits in perfectly with the genre of the song.
I like the idea of a split screen as it allows a different transaction from one scene to the next. I think we could use this idea in our own music video
Example – Watch the sun come up
Animation is used within this video however is not used continually throughout the entire video. Instead, sketches of the scene/artist are used as a transitional technique. I think this works really well and fits in well with the story. This is really interesting to watch as is transforms the video into a work of art rather than using ordinary scenery.
I think we could interpret this into our video to make it more artistic and unique whilst keeping the spot light on the artist and enhancing their performance.
Animation is used within this video however is not used continually throughout the entire video. Instead, sketches of the scene/artist are used as a transitional technique. I think this works really well and fits in well with the story. This is really interesting to watch as is transforms the video into a work of art rather than using ordinary scenery.
I think we could interpret this into our video to make it more artistic and unique whilst keeping the spot light on the artist and enhancing their performance.
Beyoncé – Me, Myself and I
The majority of this video is footage being played backwards. I think this works really well as it allows the story line to be unravelled and allows for enigmas to be answered by going to the beginning of the story at the end of the video. In certain moments, this technique looks amazing. For example, when she is having a cigar, the movement of the smoke is abnormal and looks as if she is breathing it in.
This technique is attainable and is an interesting way to tell a story in a short amount of time.
The majority of this video is footage being played backwards. I think this works really well as it allows the story line to be unravelled and allows for enigmas to be answered by going to the beginning of the story at the end of the video. In certain moments, this technique looks amazing. For example, when she is having a cigar, the movement of the smoke is abnormal and looks as if she is breathing it in.
This technique is attainable and is an interesting way to tell a story in a short amount of time.
The Vaccines – Wetsuit
The majority of this video is photographs. This technique mimics looking through a photo album and gives us a chance to see the audience of the artist’s concert. This gives the video a happy, upbeat vibe. The pictures taken are also edited and all fit well together. At the risk of the photographs being boring to look at, there is also footage within the video. This then leads up to footage of the band itself playing the concert. This puts the focus back onto the product. I like this idea as it combines many different concepts together, creating an artistic video.
The majority of this video is photographs. This technique mimics looking through a photo album and gives us a chance to see the audience of the artist’s concert. This gives the video a happy, upbeat vibe. The pictures taken are also edited and all fit well together. At the risk of the photographs being boring to look at, there is also footage within the video. This then leads up to footage of the band itself playing the concert. This puts the focus back onto the product. I like this idea as it combines many different concepts together, creating an artistic video.
Gorillaz – Clint Eastwood
Animation is used for the entirety of this video. The Gorillaz use avatars in order to promote their band. This allows them great creativity whilst making their videos as they can make them as bazar and imaginative as they like. Their avatars also perform throughout the video, giving the generic element of a performance in a unique way.
Animations allow for far more creativity which may be interesting, challenging and fun to produce.
Animation is used for the entirety of this video. The Gorillaz use avatars in order to promote their band. This allows them great creativity whilst making their videos as they can make them as bazar and imaginative as they like. Their avatars also perform throughout the video, giving the generic element of a performance in a unique way.
Animations allow for far more creativity which may be interesting, challenging and fun to produce.
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