Rough Cut Appraisal

At this point, we have created our "rough cut" version of our video. Although I feel as if the footage we have currently got is satisfactory and I am happy with a lot of shots we have taken, there are still many aspects of the video in which I would like to change and adapt in order to develop our project as best as possible.

So far, I am happy with the editing techniques we have put forward and feel as if we have successfully complimented and emphasized the beat of the music through fast cuts.

I also like the range of footage we have used, keeping it interesting and holding the viewers attention.  However, we have not completed our full video and I am concerned that there will not be enough footage to keep this concept going throughout the entire song.

Once going through our footage, I have noticed that not a wide enough range of footage has been taken. I feel as if the footage of the artist is very limited and fear it will not capture the audience's attention as much as I would like.

I also think that not enough camera-work/angles and techniques have been demonstrated in our footage. I feel that more close ups, hand held footage, etc. would really strengthen our music video and present something more interesting and visually stimulating.

Although many of the problems I am currently finding with our video may be adapted through final cut to make the footage seem more interesting, I feel as if another shooting day will boost the quality of our work tremendously.

As all of our footage is featured in Cambridge town center, I think that a complete change of scenery will benefit our video. I therefore think we should film within the college grounds. There are certain areas behind the school, on the field, which are potentially great spots for filming. There are also certain camera techniques available on the hand held video camera which I think would be perfect for our video.

Whilst preparing for our video, we experimented with the slow-motion feature on the camera. We also found student footage which used this feature, which looked beautiful and ideal for the type of coverage we need. I think this would be perfect for our video as it will focus on our artist while delivering some (if done correctly) stunning cinematography.

Looking at professional music videos, I have noticed that lots of close-ups of random yet relevant objects are used for coverage. If done well, this helps the music video to flow smoothly and could also contribute to the narrative of the video.

Extreme close ups of certain body parts/ objects also make the video more interesting and provide extra coverage. This also provides voyeurism to a certain extent, which is conventional within music videos (as shown in my Goodwin analysis).