Representation of Artist through Digipak

When it comes to designing the digipak as well as making sure it is appealing for the eye you must think about how you either want to continue the same representation of the artist that you portrayed in the music video(s) to ensure you appeal thoroughly to a niche market or whether you want to show them differently to give a variation of persona's to try and reach out to a wider, less specific market/audience.
Within ours we decided that carrying on from the music video would be the best idea as this will be our artists debut album that we should be creating one solid, easily recognisable persona that their fan base could get to know well and relate to.
To be able to do this I watch the video and took a few key points from it that I thought, could then be translated into our digipak.
The first was that throughout the video Scarlett is very playful and acts her age, not trying to be older like many young female artist do within their videos to try and achieve a sex appeal. I thought this would be echoed well with the doodles as doodling is very innocent and cute and something every teenage girl has done therefore giving something our audience to relate to.


The next point was how Scarlett is very girly throughout the video, and therefore the style of the doodles should echo this.

The third and final point I took was that due to the use of the filters we used in the video all the shots have a neutral colour pallet with no bright or garish colours, so I thought to create a seamless link between the two (music video to digipak) this could be subtly used within the digipak so like mentioned in the 'Digipak Imagery Ideas' blog I was thinking that light mint greens, oranges and creams would be a good pallet to stick to.