Wednesday, 3 October 2012

Analysis Digipack


All these digipaks I chose are from the genre Pop, which is evident due to specific common qualities within all of them.
The first is the representation of the artist. This is shown with the simple use of a face shot showing the viewer clearly whose album this is. However despite the simplicity of this technique more is explored as what style they are within Pop, for example P!nk- shown biting a chain and flexing her muscles- is Pop Rock unlike Katy Perry- who’s hair is purple and looks as if she is day dreaming- is standard Pop.  This is in contrast to a band like Bombay Bicycle Club, who fall into the genre Indie, who have illustrations on their digipaks.
The font also follows this idea of representation as Beyonces is very sophisticated unlike Cher Lloyd’s whose is very juvenile and fun which runs parallel with her music. Due to this it reassures the artists existing fans what to expect and enlightens new ones.
 The layout within all of these is very basic with no real content bar the album name, portrait and name of artist. This is pretty similar to that of the music as very rarely is a serious meaning or message broached in the song lyrics.
For two of the album covers I have chosen, P!nk and Beyonce, they have been greatest hits so the name has not been relevant to representing the genre however in the other three the names are very juvenile and relating to teenagers, for example Kesha’s is animal is how many are teenagers are described as when out partying and Cher Lloyds is sticks and stones which is a chant we all have done a young child.
There are three things that iconic with the female Pop artist and in nearly all digipacs there is at least one. The first is glitter, the second is bright colours and the third is a pretty female, which is present in each of these digipacs.

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